Graphic designing is the art of producing visual content to communicate messages. By combining images, words, visual hierarchy, and page layout information to produce a specific effect. It is a way of conveying ideas through design and visuals. But believe that graphic design is not only a white and black concept. To fully grasp the concept of graphic design, It is much important to have a great understanding of principles and elements that make up the design.
Elements of Graphic design
The line is the basic elements of graphic design. It can be two dimensional, curved, straight, thick, etc. It is simply an element of design that defined by a point moving in space.
A shape basically a two dimensional defined area created by lines. There are different types of shapes including organic shapes, geometric, abstract, etc. All of them are basic elements of design.
Color is one element that is especially important in attracting attention. There is psychology behind the feelings that color can evoke. There are three main characteristics of color saturation, value, and color. It can also add power to the concept the designer will be trying to communicate.
It can transform a message from mere text to a different work of art. Different fonts combined with spacing, customized alignments, color can add power to the point that you are communicating to the world.
Even a glossy and smooth advertisement can seem tangible with texture. It gives a great sense of a tactile surface through its visual appearance. Texture adds a great sense of depth in graphics designing. It can also be enhanced by the selection of appropriate material and paper.
Tools of Graphic Design
Analytical thinking and observation skills are many essential tools for graphic design. Before they dig into their touch pen and physical tool kit to stylus or paper to tablet. Designers employ a great variety of methods to combine art and advanced technology to create an impressive visual.
It is one of the traditional tool used to sketch out ideas. It is one of the fastest ways to write down the rough designs where designers can further using other technologies and tools.
Hardware such as tablets allows designers to maintain that sketchpad feel and maintain creative freedom.
Technology has opened new doors for realizing a creative vision. Specialized software such as Photoshop and Illustrator can great help to create synergize, enhance photographs and stylize text all of the pieces in incredible layouts.
Graphic design communicates your product visually with awe-inspiring newsletters, business logos, brochures with stunning ideas and impact.