A point of purchase material is great marketing material placed next to the merchandise it is promoting. These items are generally located in the other location or checkout area where the purchase decision is made. More commonly abbreviated to POP by the retailers and it is one of the most underutilized tools in retailing.
POP displays can be as the sign or as elaborate as a display carton. For example – Retailer use “shelf talker” which is a great sticker stuck to the end of the shelf to draw attention as the customer walks along the grocery store. You can also think of free-standing display with the vendor branding are done on it.
We meet all B2B, B2C, and corporate branding jobs so well. We also offer event management services which are coupled with several innovative advertising ideas. We cover a wide range of promotional activities and ad creations for events and exhibitions including attraction booth designs, exhibition stand designs, innovative stall designs and many more.
We did promotion in massive public gathering for attracting a large number of people. We know that events and exhibitions are the best platforms to popularize a brand through meaningful ways. With many years of experience, star advertising comes up with something new everytime which sticks to the people minds and connect with them which is more imaginative.
The impact that an event or exhibition leaves on its audience is huge. People tend to trust a brand more when they witness it in any live event. Exhibitions and Events provide a great opportunity to know more about the clients their preference and help exhibitors to identify more leads.
Even in this internet driven world, marketers should go towards public and telling them how beneficial their products and services could be. Exhibitions and events let the marketers create a great impression owing to the meeting the other players of the industry, one-to-one interaction opportunities, promoting their products in presence of huge audience.
Event designs and creative exhibition of profoundly high quality are being produced by us for event organizers and membership associations. Such products add great value to the exhibitions and events and increase revenues for the exhibitors and associated members.